2019 Spring Updo Trends
May 14, 2019
You have your clients’ cuts and colors down pat (because you’re a boss)—but spring has sprung, which means one thing: special event season is underway. Whether it’s for prom, a wedding or a fundraiser, everyone wants to look their best. Killer hair is mandatory—that’s where you come in.
Read on for tips, tricks and strategies to market yourself as a go-to stylist in the special event hair space, as well as how-tos for using social platforms (and TopKnott!) to stay on the forefront of all the trending styles.
How to use social to stay inspired and keep track of what’s hot
Similar to home décor and fashion, a new season brings forth new hair trends. Some resurface from the past—think: feathered bangs, old Hollywood curls and bird cages seen in our grandmother’s and mother’s wedding photos—and some die after not-so-successful tries. Because wedding hairstyles change with each passing year, it’s crucial for stylists to stay in-the-know. Make sure you’re using social platforms to their potential in order to stay on top of trends:
TopKnott: Show off your expertise and peep other stylists’ portfolios using TopKnott’s gallery function to see what types of styles Twin Cities clients are loving for special events.
Instagram: Insta is perfect for discovering new styles and seeing what other stylists across the world are up to. Hashtags are your friends when it comes to searching the latest trends (i.e. #weddinghair #weddinghairtrend #weddingupdo) and you should also add them to your own photos so potential clients can find you, too. It’s important to make sure you’re following other thought leaders—stylists, salons, beauty and industry blogs—to see what styles and techniques are popular.
Pinterest: The search functionality keeps getting better and better. Now, when you search for something like “2019 wedding hair trends,” its algorithm will auto-populate similar styles (or “pins”) for you to discover and add to inspiration boards. Save favorite ideas here to draw on for inspiration later.
Industry blogs and mediums: Don’t forget about wedding and beauty blogs. (Some of our faves: Modern Salon, The Knot, Martha Stewart Weddings, Green Wedding Shoes.) All of these are filled with serious hair eye candy for stylists.
2019 Spring Hair Trends
Half-up/half-down: Fun variations of the half-up style (kept modern with the addition of unexpected twists or braids). These styles work particularly well for clients with thick hair.
Hair flair: The 90s called—and barrettes are having a serious moment right now. As are (yes, still) fresh flowers and greenery for someone who wants to achieve that more organic, natural look.
Beachy bends: Going on a few years strong is the desire for loose, effortless waves or “bends” vs. tight curls. The look is most easily achieved with clients with medium-long hair.
Fake it ’til you make it: Brides are turning to easy, temporary extension options—clip-ins or tape-ins—to achieve thicker, fuller hair on their big day. Extensions are especially helpful for those with fine, short hair, or those looking to even out layers.
Undone, done hair: Right now, it’s all about organic, messy, disrupted texture. This effortless, lived-in, “I woke up like this” vibe is perfect for those with shorter hair.
Up, with a twist: twisted, chignon styles are also in the limelight among clients with long hair. Simple, yet elegant, with plenty of visual interest.
How to show off your skills
Staying up-to-date on trends is hugely important, but now it’s time to promote your work and attract new clients while still engaging with existing ones. Here are some tips for getting your name out there:
Complete your TopKnott profile: Utilize TopKnott’s online portfolio option to post photos that speak to your expertise in the special event space. Use tags and filters (examples: updo, wedding hair) that coincide and speak to your capabilities, so when prospects are looking for a stylist, you pop up.
Word of mouth: Let others do the bragging when it comes to your killer skills. Encouraging clients who’ve sat in your chair to leave a review will let prospective clients know that others were happy with the service, and make them want to get on your books stat.
Socialize it: Instagram, Facebook and Pinterest are great for discovering what others are working on, and they’re also great platforms for (shameless) self-promotion. Post regularly using hashtags, photos, videos and captions that speak to your expertise.
Bonus tip: The holiday season is often considered engagement season. So plan ahead and get ready for an influx of #isaidyes posts to hit your feed. While it’s important to promote special event services year-round, ramp up your efforts during the months of November, December and January.
Styled photoshoots: Planning a styled shoot with other local industry vendors—who are likely to pass your name on to prospective customers—(i.e. wedding photographers, makeup artists, bridal boutiques) is a great way to express your creativity and skills. It’s also a chance to network with other business owners and get some recognition for your own business. Win-win: The images make for amazing social and portfolio content.
If you tap into the power of social, build a great profile on TopKnott and keep up with the latest trends, you’ll be primed and ready to go for special event appointments that will leave clients happy and ready for their special night