How to Choose the Best Salon Marketing Software
May 21, 2019
Here’s what you need to know before picking a platform for your beauty business.
We know it’s a constant hustle to promote your business as a beauty pro. Whether you are commission-based or rent a chair, there are ways to get your name in front of more potential clients so you can build your business. One of the best ways? Using salon marketing software.
The right marketing platform is key for specific reasons:
- It can boost your visibility to potential clients.
- It can make your day-to-day run more efficiently.
- It can help you bring in more revenue.
If these match your goals, this guide will show you what to look for in a salon marketing software and how it can help grow your business.
What to look for when choosing salon marketing software:
A portfolio/gallery feature to show off your unique skills
It’s understandable for a new client to feel a little anxious when trusting you with their locks, skin or nails. A great way to ease their worries? Create a gallery of your best work for potential clients to browse.
Lean into your expertise and include:
- A variety of cuts and colors on different hair types
- Nail designs and trends
- Before-and-after images
Clients will be able to see what you specialize in and may become inspired to try a new look. Your gallery is the place to showcase your advanced training and skills you’re getting in the salon too.
Beyond showing off your talent to customers, a portfolio also serves as an inspiration springboard for other stylists using the salon software, providing a Pinterest-like source of ideas everyone can tap into.
A place to collect great reviews from your happy clients
Word of mouth matters so much in the beauty industry. Want more clients in your chair? Ask for reviews. Potential clients want to know about others’ experiences with you before booking a service.
If you are prone to forgetting or need to follow-up on your request, salon marketing software can make the process of asking for a review as simple as clicking a button. This generates an email to your client with a link that takes them directly to your review page. TopKnott in particular offers an incentive to keep those five-star reviews coming: The more you have, the higher you appear on the search results page.
Convenient scheduling options
A way to list your specialized beauty services
A way to organize client info
Convenient client communication
How salon marketing software can help grow your business:
Keeps you organized
Salon marketing software allows you to keep all information in one convenient location. You no longer have to constantly shift between websites and hair salon apps to track appointments, monitor reviews, show off your portfolio, and list your services and prices.
Gets you in front of more potential clients
Makes your clients happier
And don’t forget to consider features, cost and security before you choose a marketing platform. Some questions to ask yourself:
Does it offer the features I want?
Salon marketing software is not a one-size-fits-all solution. A platform that works for one person or salon may not work for another. What features are most important to you? What tasks would you like to make easier so you can run your business more efficiently and profitably? Answering these questions will help you find the ideal software for your needs.