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How to Choose the Best Salon Marketing Software

Taylor Hugo

Author

How to Choose the Best Salon Marketing Software

May 21, 2019

Here’s what you need to know before picking a platform for your beauty business.

 We know it’s a constant hustle to promote your business as a beauty pro. Whether you are commission-based or rent a chair, there are ways to get your name in front of more potential clients so you can build your business. One of the best ways? Using salon marketing software.

The right marketing platform is key for specific reasons:

  • It can boost your visibility to potential clients.
  • It can make your day-to-day run more efficiently.
  • It can help you bring in more revenue.

If these match your goals, this guide will show you what to look for in a salon marketing software and how it can help grow your business.

What to look for when choosing salon marketing software:

A portfolio/gallery feature to show off your unique skills

It’s understandable for a new client to feel a little anxious when trusting you with their locks, skin or nails. A great way to ease their worries? Create a gallery of your best work for potential clients to browse.

Lean into your expertise and include:

  • A variety of cuts and colors on different hair types
  • Nail designs and trends
  • Before-and-after images

Clients will be able to see what you specialize in and may become inspired to try a new look. Your gallery is the place to showcase your advanced training and skills you’re getting in the salon too.

Beyond showing off your talent to customers, a portfolio also serves as an inspiration springboard for other stylists using the salon software, providing a Pinterest-like source of ideas everyone can tap into.

A place to collect great reviews from your happy clients

Word of mouth matters so much in the beauty industry. Want more clients in your chair? Ask for reviews. Potential clients want to know about others’ experiences with you before booking a service.

If you are prone to forgetting or need to follow-up on your request, salon marketing software can make the process of asking for a review as simple as clicking a button. This generates an email to your client with a link that takes them directly to your review page. TopKnott in particular offers an incentive to keep those five-star reviews coming: The more you have, the higher you appear on the search results page.

Convenient scheduling options

You and your clients are busy, busy, busy. Make the booking process as simple as possible. Assist your customers and post your calendar through your chosen salon software. Some platforms only let you list your available days and hours, while others give clients the choice to book appointments themselves. What you choose depends on how hands-on you want to be with the scheduling process. Bonus: A constantly updated calendar can be a helpful feature for customers hoping to score a last-minute time slot in your chair, as they can view your openings in real-time.

A way to list your specialized beauty services

You and your clients are busy, busy, busy. Make the booking process as simple as possible. Assist your customers and post your calendar through your chosen salon software. Some platforms only let you list your available days and hours, while others give clients the choice to book appointments themselves. What you choose depends on how hands-on you want to be with the scheduling process. Bonus: A constantly updated calendar can be a helpful feature for customers hoping to score a last-minute time slot in your chair, as they can view your openings in real-time.

A way to organize client info

Storing information on your clients is a simple task that goes a long way in making them feel important and remembered. Ditch paper index cards that can be easily misplaced and use your salon software to keep notes on clients instead. You can include contact information, their birthdate, notes about their family or job, and their preferred cut and color. (Just be sure to ask your clients if they are comfortable with having their information stored!)

Convenient client communication

Texting or messaging through apps is the preferred method of communication for many people these days. Make your clients’ lives easier and use a salon software with a messaging feature, such as TopKnott. Clients can message you through the platform, making it more convenient to coordinate appointments but eliminating the need to divulge cell phone numbers.

How salon marketing software can help grow your business:

Keeps you organized

Salon marketing software allows you to keep all information in one convenient location. You no longer have to constantly shift between websites and hair salon apps to track appointments, monitor reviews, show off your portfolio, and list your services and prices.

Gets you in front of more potential clients

With so many salons for clients to choose from, it’s crucial for your business to stand out. Using TopKnott means you’ll be matched with potential customers you may not have otherwise had the opportunity to serve.

Makes your clients happier

Salon marketing software can help you be more efficient. With 24/7 access, online appointment booking, filtered search results and more, it also improves the customer experience. This leads to repeat and new clients who bring in more business—making it a win-win for you both.

And don’t forget to consider features, cost and security before you choose a marketing platform. Some questions to ask yourself:

Does it offer the features I want?

Salon marketing software is not a one-size-fits-all solution. A platform that works for one person or salon  may not work for another. What features are most important to you? What tasks would you like to make easier so you can run your business more efficiently and profitably? Answering these questions will help you find the ideal software for your needs.

How much does it cost?

Before you begin shopping, look at your budget to determine how much you can afford to spend on a tool. TopKnott is an affordable salon software that’s free for the first three months, then only $9.99/month for individual beauty professional accounts and $24.99/month for businesses with up to four team members. It’s a cost you’re likely to recoup in time and effort, as the salon software can make administrative tasks simplified and streamlined.

How secure is it?

Protecting customer information should be top-of-mind when selecting salon marketing software. A huge plus to using salon software in the first place is that data can be backed up, so you don’t have to worry about losing paper-and-ink planners or accidentally deleting spreadsheets.

Do you think TopKnott might fit into your salon marketing plan? Join the #TKBeauty community.

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